Today, businesses of all sizes are starting to recognize the lucrative advantages of mobile app development, and it’s pretty easy to see why. Not only do apps offer the opportunity to reach customers on the go, but they’re also one of the largest growing markets in not just the U.S., but the entire global market as well. So, it’s safe to say, mobile apps are pretty great investment. However, developing just for the sake of developing is never a wise move.

Here are 3 big questions you need to ask yourself before building

 

1.) What is My Purpose?

Before you get too far ahead of yourself you must first consider why in the world you’re thinking of building an app in the first place. Is it because that’s what your competitors are doing? Is it because you have a new and innovative idea you want to bring to market? Is it because you want to increase your accessibility for customers? Whatever your answer is, it needs to be clear. If you want to build a successful app, you need to understand you’re motivation behind it. Sure, apps are great, but if you don’t know why you’re doing it, then it isn’t worth your time. Successful apps are developed with a clear purpose in mind.

 

2.) Who can Use it?

 After you have defined your purpose, you need to ask yourself – who do I want to be able to use my app? Am I going to offer a mobile app for Android and iPhone users, or focus all of my effort on a single outlet? Both devices offer their advantages as well as their setbacks. For example, iPhone users are more likely to make in-app purchases, while Android are more likely to choose free or low-cost options. It’s important to consider who you’re target market is and the most effective way to reach them. While building for both devices is ideal, sometimes practicality comes into play. (And a little thing known a budget)

 

3.) What’s My Bottom Line?

It’s the question you love to hate, but so incredibly important nonetheless. Before getting too far ahead of yourself you must consider your bottom line. Because at the end of the day, your mobile app needs to end in a conversion of some form that can then translate to a profit. Whether it’s through a direct sale, an in-app purchase, or even collection of customer data. Whatever your objective is, you need to be able to find a way to measure it and prove that it is profiting your business. It’s foolish to begin developing if you haven’t even determined what your bottom line is. While your bottom line will change over time, it’s something that you always need to be aware of. Ignorance is not bliss in this case. The more educated and informed you are, the better.

 

Developing a mobile app is a pretty exciting process. There’s nothing else quite like it, and the potential success it can bring to your business is exhilarating. However, it’s important to always step back and question why you’re doing something. Not only will this help you make more informed decisions, but it will also help you set yourself up for success in not just the present, but for the long haul as well.