When it comes to AdWords, you shouldn’t be spending more than you have to. Whether you have a sizable daily budget or a small one, you should be getting the most out of your pay-per-click advertising. Find out what some of the top 3 secrets are when it comes to creating a successful AdWords Campaign. Because truth be told, AdWords is no simple matter, and if you’re not careful, it can quickly become a losing game.
1.) Create Only Relevant Ads
When developing ads on AdWords, one of the biggest things that you will need to keep in mind is that your ads must accurately match the landing page. Misleading your audience is only a great strategy if you like burning through money quickly, with very little in return. Show your customers exactly what they’re looking for when they click on your ad. Nothing is more frustrating for a customer than an irrelevant ad. Remember, it’s not just about the clicks, but the conversions too.
2.) Don’t Forget About Negative Keywords
This is a pretty common thing to do, especially if you are someone who doesn’t have a lot of experience with AdWords. While it may seem counter-intuitive, you’ll want to be sure to include negative keyword targeting in all of your campaigns. Wondering what negative keywords are? They are words related to other keywords in your campaign that are not related to what you’re advertising. Negative keywords help further categorize your ads and help insure that only the right users are being shown your ad.
3.) Setup Conversion Tracking
If you don’t already have this feature, it’s time to get it. If you can’t see what keywords are triggering a sale or lead, you’re seriously missing out. After all, can you truly analyze your AdWords performance without taking your conversions into consideration? Probably not. Whether your conversion is a purchase, sign-up, or even a lead, conversion tracking can help. With this tracking feature, you can see which keywords are your top performers, which ones are lacking, and which ones could use some tweaking.
Success on AdWords is no simple task. After all, things can get complicated pretty quickly. However, with a little preparation and knowledge, you can be well on your way.
Do you have any favorite tips or even questions when it comes to AdWords? If so, share below.