Your website, it’s one your business’s most valuable assets. Often one of the first impressions that a customer will have of your business, a website serves many functions. Which is why it is so crucial to make sure your site is optimized as possible.
After all, as much as a great website can work to your favor, the opposite can do well, exactly that, the opposite. While you may not be a skilled web designer, have no fear. We’ve compiled some of the most common web design mistakes we’ve seen and how you can avoid them.
Discover if you are making one of these all too common web design mistakes.
Leaving No White Space
You’ve probably heard about the importance of images on your site. However, as much as you need to incorporate images, you also need white space. Opt only for high-quality images, leaving at least a small portion of “white space” on your site. Too many images and instead of your site being visually captivating it quickly becomes a visual overload. Always aim to err on the side of simplicity. The great majority of people don’t need to have hundreds and thousands of images on their site. Give your readers a break and be sure to leave some blank space to maximize your user’s experience.
Forgetting About Mobile
Sound counterintuitive? While you are in the process of building or updating your site, you must consider the mobile impact. Even if you have the best site in the world, but it is completely unresponsive on mobile, you are not doing yourself any favors. Mobile searches are at an all time high. You must consider your website’s responsiveness beyond the desktop. Be sure to always ask about the mobile impact whenever you are dealing with web design. Not only will this likely increase your user base and reach, but also it will also likely lead to a greater number of returns. After all, people can make purchases via mobile just as easily as they do from their desktops.
Relying on Complex Navigation
Do you dream of one day having a highly intricate and complex site? If so, it may be time to say goodbye to that dream. All jokes aside, one of the biggest mistakes you can make when it comes to web design is relying on complex navigation. Remember, users may be visiting your site for the first time. They need to know how to easily explore your site. If things even look too complicated, users will simply back out, often never to return. While complex navigation may seem brilliant, always keep the end user in mind. You want to make their experience as seamless as possible. The last thing someone wants is to wait for something to load or be stuck on where to go next. Your goal should be to make navigating your website as simple as possible, your users will thank you for it.
Morale of the story? Slow down, and always keep your end user in mind. By avoiding even just these simple mistakes, you can be well on your way to building a website that users, search engines, and YOU love.
Note: Featured image via Mobify