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Declare Your Value; Don’t Lower Your Price

There are an endless variety of business models in the marketplace today.  Some will try to sell as many products at as low of a price as possible.  Others will have a very high price point and only need to sell a handful of products to make a profit.  Everyone else falls somewhere in between. For [...]

By |September 25th, 2015|branding, business strategies, sales|Comments Off on Declare Your Value; Don’t Lower Your Price

5 Helpful Tips for Using Twitter to Promote Your Small Business

Launched in 2006 and currently boasting an average of 326 million members, Twitter is a dominant force in the social media sphere. Primarily a microblogging-based platform, Twitter has proven itself to be a valuable asset for forward-thinking businesses. In fact, did you know that 47% of people who follow a brand on Twitter are more [...]

By |July 28th, 2015|branding, Informative, marketing, Tips|Comments Off on 5 Helpful Tips for Using Twitter to Promote Your Small Business

5 Ways to Start Enticing Clicks with Calls-to-Action

A well crafted call-to-action, or more commonly referred to as CTA, can mean the difference between a bounce and a conversion. This simple, yet incredibly important tool, is one of your most valuable assets for turning visitors into leads. It’s what maximizes your landing pages, while seamlessly maximizing your returns. However, this is under assumption [...]

By |June 24th, 2015|advertising, branding, business solutions, business strategies, business tips, digital marketing, marketing|Comments Off on 5 Ways to Start Enticing Clicks with Calls-to-Action

What Successful Brands Do Differently On Instagram

Instagram is one of the most rapidly growing apps out on the market. In fact, just look at some of these recent stats provided by Iconosquare. 70% of users have already looked for a brand on Instagram. 41% of users follow or would follow a brand to benefit from special offers. 61% of users like [...]

By |June 16th, 2015|advertising, branding, business management, Creative, Design, digital marketing, Informative, marketing|Comments Off on What Successful Brands Do Differently On Instagram

Memorable Marketing Breaks All the Rules

Cutting edge, revolutionary, groundbreaking. All terms that seem to be thrown around by marketers who promise the world. Everyone seems to be talking about increasing your presence, expanding the awareness of your brand, generating more likes, and so on. However, truth be told, all marketing can’t be “groundbreaking” or the next big viral hit. So, [...]

By |June 10th, 2015|advertising, branding, business solutions, Creative, digital marketing, Informative, marketing, sales, Social Media, social media marketing|Comments Off on Memorable Marketing Breaks All the Rules