The business world is constantly changing, particularly in this 21st century climate. How then do businesses differentiate themselves? While typical responses come to mind such as quality, production, customer service, etc, these are only some of the contributing factors to foster business development and success. One of the most influential factors behind a business’s growth is innovation. A business must constantly maintain innovation and creativity behind their operations. Businesses who choose to stay in the comfort zone of the same old same old are likely to experience little growth. This however does not mean constantly changing products or services, rather it is the concept of improvement and looking for key areas of unexplored opportunities. A business’s innovation is led by three primary factors; corporate culture, technology, and the individual.

Corporate Culture

An organization’s culture can drastically alter the level of innovation that resides within it. Corporate culture can foster positive and engaged employees who strive to build upon their skills, or it can leave employees to feel disgruntled and mistreated. Management needs to play a key role in building a corporate culture that allows employees to feel not just satisfied, but feel that they have creative freedom as well. Some of the most successful business leaders in innovation and creativity allow their employees the freedom to think “outside of the box”. While business goals must be met and maintained, managers should not solely focus their attention on these details. With fleeting profits, businesses must strive to stay one step ahead of the curve,and this is done primarily through innovation. When employees feel that the environment they are working within supports creative development, then they are far more likely to let their creative genius flow.

The Individual

Employees support and implement an organization’s goals and aspirations. People are a business’s most important asset. Individuals should be allotted opportunities for growth within a business. Managers should strive to maintain top employees who are intellectually stimulated and challenged. When businesses choose to remain stagnant, this leaves little room for development. Train employees to take on larger tasks and products. After all, the key to management is learning how to manage people. Give individuals the autonomy they are desiring, this will in turn lead to developmental prospects. While managers should monitor employee’s progress, they should not micromanage every activity their employee performs, as this often kills creativity, the very thing that can differentiate a business in the 21st century market.


Currently one of the largest contributing factors to innovation is technology. With technological advancements, comes massive opportunities for growth and development. A businesses can use technological tools to drive innovation within their business. Mobile websites, applications, social media marketing are but a mere number of tools that an organization can utilize to drive innovation. Businesses should continually keep up with technological advancements, as this can be critical to fostering production and increasing profits.

Innovation in today’s market can take an average business to become an exceptional business. Management in an organization should focus on creating opportunities for development  and strive to provide creative outlets to let employees demonstrate their expertise. Contact Blue Label Hosting to see how we can partner with you to implement innovative ideas and technological services for your business.