Some think starting your own company is impossible. They imagine all the impediments to success, such as high start-up costs and lack of advertising to get you out there. This may be true in a product-based company where you have huge inventory costs and expensive store fronts to lease, but it is not true in a service-based company. In service, all you need is a marketable skill, and you are well on your way!
Take Cape Fear Billiards for example. All they do is service pool tables. There is no inventory to sell; they just need a few tools to do the job well. As for advertising, they mainly use free online services, such as the Yellow Pages and Angie’s List, and social media sites, such as Facebook, Google+ and Twitter. They did try some traditional print advertising in a magazine as well, but guess what? Not one job came from the traditional advertising. Every job was found online, and they never paid a dime for any of that exposure.
Cape Fear Billiards began in a living room one night simply because one person recognized that another person had a marketable skill, and within one week, they had their first job. So if you are an entrepreneur and looking to make fast money, consider starting a service-based company. Just find your skill and put it out there for the world to see. You will be amazed how easy it can be to start your own business, and pleased to see the fruit of your labor going directly into your pocketbook.