The way in which people are consuming content is drastically changing. The number of users visiting their favorite websites on their laptop or desktop computer is quickly dwindling, with mobile devices taking the lead.

With 80% of Internet users owning a smartphone and 47% of users owning a tablet, the answer is clear. Businesses who want to achieve long-term success must start paying attention to devices beyond the desktop. With emerging devices on the rise such as the Apple Watch, it is vital for small businesses to start paying attention to responsive web design.

After all, there’s nothing more frustrating for users than coming across a website that is completely unresponsive. Which website would you rather use?

Screen Shot 2015-07-07 at 12.01.24 PM                                                                                                                                                                       Image via @Engage

If you’re like most people, it’s the 2nd one by far and away. In this fast paced world, if your website isn’t incredibly simple and easy to use, visitors will quickly be turned off. (Sometimes never to return.)

It’s no longer enough for your business to just have a website, you must have a responsive website. Which means what? Your website must accessible for anyone, everywhere, on any device. From smartphones to TVs and everything else in-between, your website needs to be responsive to it all. Think of it this way. You’ve likely invested quite a bit in website development or are planning to, wouldn’t it be worth the time and effort to insure that you’re able to reach as many people as possible?

As a small business, you have the opportunity to reach a vast number of people online, with very few barriers in-between. Technology has evened the playing field in many ways. Meaning, you don’t have to be a Fortune 500 Company to reach hundreds, thousands, or even millions of people daily. Sound far-fetched? Believe it. The power of technology is rapidly expanding, and as a small business, you can capitalize on this. With the ability to move quickly and respond to changes, your business has the opportunity to seize the moment. Will you?